Luton · England
Check your supplement label: New Mill End brands
A written review of your supplement label against UK labelling rules that apply in England, for brands in New Mill End and across Luton.
New Mill End questions
Who enforces food labelling in Luton?
Food labelling is enforced by the local council’s trading standards or environmental health team for Luton, overseen nationally by the Food Standards Agency. For advice councils must respect, consider a Primary Authority partnership with a council.
Do I need to be based in New Mill End to order?
No. We take orders online from anywhere in the UK, so your location doesn’t matter. New Mill End orders go out by tracked courier to LU1.
What does the report look like?
A written report, with every point marked as fine, advised or must fix, with suggested wording where needed.
Which labelling rules apply to supplements sold from New Mill End?
New Mill End is in England, so the Food Supplements (England) Regulations 2003 apply, together with the general food information rules. Health claims must come from the GB nutrition and health claims register.
What if I sell in Northern Ireland too?
We check against both sets of rules. Northern Ireland follows EU food law, so health claims must be on the EU register and the address must be in NI or the EU. Let us know where your products go and we’ll cover both.
What the check covers for New Mill End brands
Send your artwork or draft copy. We review it against the Food Supplements (England) Regulations 2003, the food information rules and the GB nutrition and health claims register, and send back a written report with every point marked as fine, advised or must fix. The check covers any label, whoever designed or printed it, not just our own. It’s a practical review, not legal advice. If you need advice councils must respect, a Primary Authority partnership is the next step.

New Mill End is about 2 miles north-west of Harpenden, in Luton. Supplement companies around New Mill End order from us online, and labels go out by tracked courier to LU1 and the surrounding area. We cover 20 places across Luton, from the larger towns to small villages. The nearest big-city guide is London, about 27 miles away.
- Postcode area
- LU1
- County
- Luton
- Report
- Written, point by point
- Turnaround
- Confirmed when you send your label
- Covers
- GB supplement and food labelling rules
- Price
- Free with print orders; standalone reviews quoted
Rules in England
Label rules that apply in New Mill End
Any food supplement sold from New Mill End must meet the Food Supplements (England) Regulations 2003, overseen by the Food Standards Agency. Locally, food labelling is enforced by council trading standards or environmental health staff for Luton.
One label works across England, Scotland and Wales, since the supplement rules are the same across Great Britain.
A good first step is our label requirements checklist, and then check your health claims, %NRV figures and nutrient guides.
What we check in New Mill End
- Supplement statements
- %NRV and units
- Health claims
- Allergens
- Text size
- Address and batch
See the 12 mistakes we see every week.
Places near New Mill End
Other services in New Mill End
More in Luton
Get your label checked in New Mill End
Send us your artwork and we’ll return a written report.