Lincolnshire · England
Label and brand design for Swallow supplement businesses
We design supplement labels for Swallow brands that look good on the shelf and pass a compliance check first time.
Rules in England
Label rules that apply in Swallow
Supplements sold from Swallow must meet the Food Supplements (England) Regulations 2003, under the oversight of the Food Standards Agency. In Lincolnshire, food labelling is enforced by the council’s trading standards or environmental health team for Lincolnshire.
The same label can be sold in Scotland and Wales, since the supplement rules are the same across Great Britain.
A good first step is our label requirements checklist, then check your health claims, %NRV figures and nutrient guides.
What we design in Swallow
- Logos
- Single product labels
- Range systems
- Back-panel tidy-ups
- Pouch artwork
Read label design that sells or see our design service.
How design works for Swallow businesses
We work online, so you don’t need a local agency. We start with a short video call or written brief, then send first concepts. Your label is built around the legal panel, so nothing has to be squeezed in later. Every design includes a compliance check and print-ready files with the correct dieline, whether you print with us or elsewhere. You can bring your own logo and colours, or we can create them from scratch.
Swallow is about 6 miles south-west of Grimsby, in Lincolnshire. For Swallow, delivery is usually the next working day after dispatch, wherever you are in the LN7 postcode area. We deliver to 662 towns and villages across Lincolnshire, from the larger towns to small villages. We print for brands right across the region, from Swallow to Leeds (58 miles away), all at the same prices.
- Postcode area
- LN7
- County
- Lincolnshire
- Concepts
- Timescale confirmed with your quote
- Changes
- Rounds of changes agreed up front
- Files
- Print-ready PDF plus editable source
- Check
- Compliance check included
Swallow questions
Do you do range designs?
Yes. We build a system: colour coding by benefit, a shared back-panel layout and templates for future products.
Who enforces food labelling in Lincolnshire?
Supplement labelling is enforced by the local council’s trading standards or environmental health team for Lincolnshire, overseen nationally by the Food Standards Agency. If you want assured advice, consider a Primary Authority partnership with a council.
Which labelling rules apply to supplements sold from Swallow?
Swallow is in England, so the Food Supplements (England) Regulations 2003 apply, together with the general food information rules. Health claims must come from the GB nutrition and health claims register.
Do I need to meet a designer in Swallow?
No. We rarely meet clients in person: briefs, concepts and changes are handled by video call and email.
Do you check labels for Northern Ireland as well as Great Britain?
We can check for both. EU food law applies in Northern Ireland, so health claims must be on the EU register and the address must work for that market. Tell us where you sell and we’ll check the label for each market.
Also for Swallow
More in Lincolnshire
Start your label design in Swallow
Tell us about your product and pack. We’ll reply with a design quote within a working day.