Labels · by product
Herbal and botanical supplement labels
Labels for ashwagandha, turmeric, mushrooms and other botanicals, where the claims rules are the trickiest.
On-hold claims
Most claims for botanicals were never fully assessed and sit on an “on hold” list. Some brands use them under transitional rules, but the position is uncertain and enforcement varies. We’ll flag any on-hold claim so you can decide with full information.
Medicine or food?
A herb sold to treat a condition can be classed as a medicine by the MHRA. Some herbs, such as St John’s wort, are commonly sold as traditional herbal medicines rather than food. Keep the wording to food claims and check the MHRA’s guidance if your product sits near the line.
Extracts and novel foods
Show how much of the herb or extract is in the daily dose, and the extract ratio or standardisation if you mention it. Some botanicals and extraction methods count as novel foods and need authorisation before sale; see our novel foods post.
- Material
- Paper, textured stock or PP
- Finish
- Uncoated, matt or soft-touch
- Packs
- Bottles, jars, pouches, droppers
- Check
- Claims, novel food status, extract ratios
- Runs
- 250 to 50,000 per design
Questions
Do botanicals need a %NRV?
No. Only vitamins and minerals have NRVs. Show the amount per daily dose and mark the %NRV column with a dash or “no NRV established”.
Can I say ashwagandha reduces stress?
That is an on-hold or unauthorised claim. We’ll explain the risk and suggest safer wording.
Get a price for these labels
Send your pack size and quantity. Attach artwork and we’ll return compliance notes with the quote.