Staffordshire · England
Check your supplement label: Cliff brands
Send us your label and we’ll tell you, in writing, what must change before it goes on sale from Cliff.
What the check covers for Cliff brands
Send your artwork or draft copy. We review it against the Food Supplements (England) Regulations 2003, the food information rules and the GB nutrition and health claims register, and send back a written report with every point marked as fine, advised or must fix. The check covers any label, whoever designed or printed it, not just our own. It’s a practical review, not legal advice. If you need advice councils must respect, a Primary Authority partnership is the next step.

Cliff is about 3 miles south of Tamworth, in Staffordshire. For Cliff addresses, labels usually arrive the next working day after dispatch. Cliff is one of 394 towns and villages in Staffordshire our labels go out to. The nearest big-city page is Birmingham, about 11 miles away, if you’d like to compare.
- Postcode area
- B78
- County
- Staffordshire
- Report
- Written, point by point
- Turnaround
- Confirmed when you send your label
- Covers
- GB supplement and food labelling rules
- Price
- Free with print orders; standalone reviews quoted
Rules in England
Supplement labelling rules for Cliff
Supplements sold from Cliff must meet the Food Supplements (England) Regulations 2003, under the oversight of the Food Standards Agency. At a local level, food labelling is enforced by council trading standards or environmental health staff.
The same label can be sold in Scotland and Wales, since the supplement rules are the same across Great Britain.
A good first step is our label requirements checklist, and then check your health claims, %NRV figures and nutrient guides.
What we check for Cliff brands
- Supplement statements
- %NRV and units
- Health claims
- Allergens
- Text size
- Address and batch
See the 12 mistakes we see every week.
Common questions in Cliff
Who enforces food labelling in Staffordshire?
Supplement labelling is enforced by the local council’s trading standards or environmental health team for Staffordshire, overseen nationally by the Food Standards Agency. If you want assured advice, you can set up a Primary Authority partnership with a council.
Which labelling rules apply to supplements sold from Cliff?
Cliff is in England, so the Food Supplements (England) Regulations 2003 cover your label, alongside the general food information rules. Health claims have to come from the GB nutrition and health claims register.
What does the report look like?
A written report, with each item marked as fine, advised or must fix, with suggested wording where needed.
Do I need to be based in Cliff to order?
No. We take orders online from anywhere in the UK, so it makes no difference where you’re based. Cliff orders go by tracked delivery to B78.
What if my labels are already printed?
We’ll still check them. If we find problems, we’ll tell you what must change now and what can wait for the next run.
More services for Cliff
More in Staffordshire
Get your label checked in Cliff
Send us your artwork and we’ll return a written report.