Nutrient label guide

Vitamin D on supplement labels

The NRV, a worked %NRV example, the authorised health claims and the dose advice for Vitamin D, in one place.

Vitamin D shown on a supplement label nutrient table
NRV5 µg
15% NRV (minimum for most claims)0.75 µg
Example ingredient formcholecalciferol (D3) or ergocalciferol (D2)
Authorised claims (examples)7

Showing Vitamin D in the nutrient table

Give the amount of Vitamin D per daily dose, in µg, and the %NRV. A daily dose of 25 µg works out as 25 ÷ 5 × 100 = 500% NRV. Check other doses with our %NRV calculator.

The nutrient table names the nutrient. The ingredients list names the form used, such as cholecalciferol (D3).

Is there a maximum dose?

The UK has no legal maximum for Vitamin D in food supplements. The Department of Health and Social Care advice, published on the NHS website, is: No more than 100 µg (4,000 IU) a day for adults and children aged 11 to 17; 50 µg for ages 1 to 10.

Authorised health claims

These are examples of authorised claims on the GB nutrition and health claims register. Use them word for word or with wording that means exactly the same, and only when the daily dose provides at least 15% of the NRV (0.75 µg).

  • “Vitamin D contributes to normal absorption/utilisation of calcium and phosphorus”
  • “Vitamin D contributes to normal blood calcium levels”
  • “Vitamin D contributes to the maintenance of normal bones”
  • “Vitamin D contributes to the maintenance of normal muscle function”
  • “Vitamin D contributes to the maintenance of normal teeth”
  • “Vitamin D contributes to the normal function of the immune system”
  • “Vitamin D has a role in the process of cell division”

Check the full register entry before you print: some claims have extra conditions. See our health claims guide and how to check a claim on the register.

Labelling notes

Show vitamin D in µg. You can add IU alongside, for example “25 µg (1000 IU)”. Because the NRV is only 5 µg, common doses give very high %NRV figures such as 500% or 2000%, which is correct.

Check before you print. Claims and dose advice are summarised from the GB nutrition and health claims register and the NHS vitamins and minerals pages, as of October 2026. Confirm your final wording against the register.

Vitamin D questions

What is the NRV for Vitamin D?

The Nutrient Reference Value for Vitamin D is 5 µg a day.

How much Vitamin D is needed for a health claim?

Usually at least 15% of the NRV per daily dose, which is 0.75 µg.

Is there a maximum dose for Vitamin D in UK supplements?

There is no legal maximum. The government advice is: No more than 100 µg (4,000 IU) a day for adults and children aged 11 to 17; 50 µg for ages 1 to 10.

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